I know the common phrase is “content is king”, but as far as Agile is concerned it’s context that is key.

When a team starts a new initiative, it’s important that they understand who it is for, why it is important, what value is it expected to provide, what problem(s) will it solve, etc. Without this context, the team can’t be expected to know if they are building the right thing — all they can do is follow the Product Owner’s…